New Lynx fragrance set to deliver 'Unlimited' sales". Unilever.co.uk. Archived from the original on 2 June 2009 . Retrieved 2009-05-09. From our body spray to our shower gels, our antiperspirants to our roll-ons, we’re doing everything we can to make sure no one gets left out of the attraction game. Osborne, Grant (2 July 2002). "Unilever give Ego the Axe - will Lynx be next?". Base Notes. Archived from the original on 24 January 2023 . Retrieved 20 January 2022. The limited-edition product was made in collaboration with Swiss fragrance company Firmenich to come up with the unique AI generated scent. Adverse publicity has been generated by the product's advertisements for encouraging sexual promiscuity and sexism. [9] The Campaign for a Commercial-Free Childhood claimed that Bartle Bogle Hegarty's work on Axe "epitomizes the sexist and degrading marketing that can undermine girls' healthy development."

In March this year, Unilever revealed a three-year strategy aimed at driving value across their Sure, Lynx and Dove brands – which between them control about 60% of the UK deodorant market. All new LYNX Epic Fresh Bodyspray now features an epic long-lasting scent. Bust odour and smell refreshed for 48 hours. Our formula helps you feel fresher for longer. All day. All night. No matter what. You’re ready. Boy, 12, Died After Spraying Deodorant: Lynx Aerosol Triggered Heart Condition In Daniel Hurley". News.sky.com. Archived from the original on 12 March 2009 . Retrieved 2009-05-09. Scents have evolved over time. From 1983 until about 1989, the variant names were descriptions of the fragrances and included Musk, Spice, Amber, Oriental, and Marine. From 1990 until 1996, geographic names for fragrances were used. In 2009, the brand launched an eight-centimetre container called the Axe Bullet. The brand has also extended into other areas. Body spray brand Lynx has handed over its product development process to artificial intelligence to formulate its latest fragrance.Lynx A.I. Body Spray was developed using 46 terabytes of data, 6,000 ingredients and 3.5 million potential fragrance combinations to create one unique scent, according to the brand, which retails as Axe in certain markets. Unilever’s male toiletries brand Lynx has launched a new fragrance powered by artificial intelligence (AI). The new limited-edition fragrance has been developed to tap into Gen Z’s fascination with the world of tech and crypto, and drive excitement into the deodorants category. Axe aka Lynx was launched in France in 1983 by Unilever. [3] It was inspired by another of Unilever's brands, Impulse. [ citation needed] Unilever introduced many products in the range, but was forced to use the name Lynx in the United Kingdom, Ireland, Australia, and New Zealand due to trademark issues with the Axe name. In addition, some countries (such as South Africa) introduced the brand as EGO until 2002. [4] [5]

There’s also an augmented gamification which allows people to spray the can in AR to reveal a code. The code opens an exclusive Lynx competition, with the prize winner awarded an event hosted by the hologram of Aitch,” Unilever explained. Its launch follows that of Dr. Squatch’s Crypto Cleanse bar soap in July; the cleanser has a minty-banana scent promising “non-fungible freshness”. Crypto Cleanse’s release was celebrated with the minting of 3 NFTs. Unilever also said the product was designed to tap into “generation Z’s fascination with the world of tech and crypto, which has seen exponential growth in recent years.” All new LYNX Epic Fresh Body Spray for men is our most iconic fresh fragrance. We take freshness to a whole new level. Let our 48-hour-High Definition Fragrance bust odour and invigorate your senses. Our vibrant Grapefruit & Tropical Pineapple Scent brings energy and a zest for life. Walk with confidence. Inspire devotion.Rook Perfumes, meanwhile, offers Scent of the Metaverse. Described as the first NFT perfume ever created, the fragrance was inspired by “something that was familiar and unfamiliar at the same time”.

Brand-owner Unilever said the new deodorant – Lynx A.I. Body Spray – was developed “using 46 terabytes of data, 6,000 ingredients, and 3.5 million potential fragrance combinations.” Axe also launches limited edition variants from time to time that may be on sale for a few months or over a year. [ citation needed] Marketing [ edit ] Responsible Use". The Axe Effect. Archived from the original on 6 August 2009 . Retrieved 27 January 2010.

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Wong, Elaine (25 November 2008). "Unilever Puts Axe Shower Tool on Display with SnapAds". Ad Week. Archived from the original on 15 October 2019 . Retrieved 15 October 2019.