Moderate - On your feet for much of the day, either standing or occasional slow paced walking. Typical jobs: shop assistant, teacher, chef/cook, bar worker, engineer. The beer has an aroma of tropical fruit, spicy hops, a touch of vanilla and honeyed malt. There’s a big punch of fruit – melon and pink grapefruit – on the palate with honeyed malt and a touch of spice. The finish is hoppy and bitter but well balanced by fruit and malt and is pleasantly refreshing. High-strength IPAs went head to head in this category, which included beers from BrewDog, Camden Town Brewery and St Austell. If you’re looking for something to serve alongside grilled meat such as burgers, ribs, or other fatty meat dishes, our experts recommend choosing a bitter, malt-driven beer that cuts through the fat, such as a West Coast-style IPA. Lagers like pilsners, which are bubbly and bitter, also do a good job of cutting through fat and salt. Pour into a glass angled at 45 degrees and leave space for the head, as it adds to the aroma and taste of the first sip.

Try cutting through, complementing, and contrasting flavours too. For example, you could try a sharp citrussy beer with oily sardines, or a sweeter beer with salty halloumi. If you’ve seen IPAs around, or at your local pub and haven’t given them a try, you’ve probably wondered what does IPA stand for? IPA is an abbreviation of India Pale Ale, and it refers to a centuries old brewing technique that uses plenty of hops to not only preserve the beer, but make it taste better over time like a good wine. Be mindful when pouring in case there's sediment at the bottom of the bottle. Our experts recommend leaving the final centimetre in the bottle just in case. Moderately active - Do light to moderate intensity exercise 3-4 times a week. E.g. going to the gym / swimming / cycling / horse riding / dance classes / playing golf. Daily dog walking (brisk pace, twice a day).We have made a slight change to our Greene King IPA ABV (alcohol by volume) in bottle, can and draught, reducing it by 0.2% from 3.6% to 3.4%. Rest assured, despite this small reduction in ABV, Greene King IPA still has the same crisp flavour and hoppy taste.

Our panel of four independent beer experts blind-tasted 34 beers across four different categories in April 2023 to find the best branded options available in supermarkets for the summer and beyond.Make sure your glasses are properly clean. Bubbles adhering to the side of the glass means they’re not completely clean, and can influence the taste of the beer. IPAs are known for being deliciously bitter and refreshing, carrying notes of tropical fruit, a citrusy punch, and a floral aroma. Some, like Greene King IPA, balance the herbal character IPAs are famous for with malt toffee notes to create a complex, satisfying flavour profile. The beers will be available on draught in selected Greene King pubs as well as in bottle. The range includes Flint Eye, a dry hopped lager named after a Neolithic flint arrow head found in the town. Western Zeph, a West Coast-style IPA is brewed with Godiva and Harlequin Hops, plus CF 184, a new hop that doesn’t yet have a name. Subterranean is an oatmeal stout based on a recipe dating from 1926 and takes its name from tunnels that once led from the local abbey to the brewery. Our experts suggest aiming to match the intensity of the beer with the intensity of the food. So, if you're having a light summer dish, choose a light beer to drink with it – a beer that's too heavy can overwhelm the flavours in your food. Heavy - Active for much of the day, walking non-stop and carrying objects. Typical jobs: hospital/ward nurse, waitressing in a busy restaurant, cleaner, porter, labourer/construction worker, gardener, farm worker. Leisure Activity Level

Greene King has launched four new beers that reflect the brewery’s 200 year-old history along with the far older history of its home town, Bury St Edmunds. This category featured IPAs from a selection of popular brands including Beavertown, Goose Island and Greene King. Inactive - Do very little exercise, going for the occasional walk (moderate pace, low intensity). Spend majority of leisure time doing activities such as watching TV, playing computer games, on the internet, reading, cooking, driving, general household chores.

The recent reforms to alcohol duty have added to this, so by crafting Greene King IPA to 3.4% rather than 3.6%, it allows us to combat some of these rising costs, while also enabling us to continue creating innovative new beers such as Ice Breaker, Level Head and Flint Eye.