Maynards Bassetts Winegums, 1 kg Bag

Product Information

Whether you’re trying them for the first time or rekindling childhood retro sweetshop memories, you're sure to find a wine gum flavour you’ll just love. Made with only natural colours, wine gums are lovingly created to give you the very best taste and are perfect for sharing with friends and family. There is an age-old debate on the flavouring of Wine Gum sweets. Despite the strong fruity taste that Wine Gums have, some suggest they loosely replicate the flavours of various wines! Wine gums are chewy, firm pastille-type sweets originating from the United Kingdom. All brands have their own recipes containing various sweeteners, flavourings, and colourings. Wine gums are popular in the United Kingdom, Canada, Ireland, South Africa and many Commonwealth nations, as well as several European countries. Common brands include Maynards, Bassett's, Haribo and Lion. Despite the labelling on each sweet with words such as sherry and port, there's no alcohol content, so they're suitable for adults and children.

While jelly beans are smaller and harder, they still offer intense flavours and can be enjoyed by people of all ages. Also, the flavours are exotic, including popcorn, cotton candy and other popular combinations. For example, Haribo is one of the most popular confectionery brands globally, and they make their own version of wine gums. These taste great and come in a large bag for everyone to enjoy.

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Many moons ago, Charles Riley Maynard began his business in 1880 by creating confectionery in his kitchen with his brother, Tom, with his wife Sarah Ann serving customers. Maynard’s Wine Gums were first created in 1909 by Maynard’s son, Charles Gordon Maynard. But Charles nearly had his son fired after discovering junior Maynard had come up with his own recipe for Maynard’s Wine Gums!

The gums come in five shapes: kidney, crown, diamond, circle and rectangle, and are labelled with five names: port, sherry, champagne, burgundy and claret. They don’t now - or have ever - contained wine.

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As one legend goes, Maynard – a teetotaller – decided to market his sweets, as he wanted to encourage folks to reduce their alcohol consumption and to distract drinkers from the evils of the bottle. This is why the you see “Burgundy”, “Claret”, and so on, stamped onto the gums. Although widely available in the UK, believe it or not, it can be slightly harder to get your hands on Wine Gums in other countries such as the United States. Many other countries have a similar retro treat that loosely resembles the iconic Wine Gum. For example, Swedish Fish are considered to be one of the well-known substitutes available in the US.