Tango Dark Berry Sugar Free – 330ml Cans (Pack of 24)

Product Information

Having broken over the weekend, the hero film will be supported by activity across broadcaster video-on-demand, social media, online video and cinema. The fruity drink is on a mission to appeal to a new audience, re-establishing itself in youth culture. Tomorrow Tango is launching ‘Bust’, a new multi-million pound integrated campaign conceived by agency of record, VCCP London and its content creation studio Girl&Bear. Introducing a new brand platform ‘dangerously potent flavour’, the marketing campaign aims to attract a new core audience, Gen Z. We are big on personality, but even bigger on flavour, but don't take our word for it. You be the judge!

With a distinct nod to its unique and colourful brand heritage, this latest campaign will look to recruit greater numbers of Gen Z customers whilst retaining Tango’s distinctive brand identity. Hilariously, the so-called ‘drugs’ being produced are in fact nothing more than cans of Tango ‘Dark Berry’ flavour – which nonetheless leave an investigating officer dangerously ‘Tango’d’ upon consumption. So open that ring pull or twist that cap and unleash that burst of tangy refreshment because it's time to escape the serious. It's time to TangoThe Dark Berry launch will be supported with a digital and in store activation to drive trial and awareness. From May the brand will also feature on TV, BVOD and Digital, featuring the return of the Tanguru.

I tend to drink about 12 cans a week of tango sugar free and it really has helped me quit my full on auger coke addiction and my teeth and skin feel so much better for doing so. Bust’ marks VCCP’s second campaign for the Britvic- owned brand, following on from 2019’s award-winning ‘Tanguru’ creative. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in.Yes it does have a slight artificial sweetener taste but compared to drinking full of sugary soda, Ill take it as I no longer feel bad for drinking soda. The campaign will run in the UK from 15th April on TV, broadcast video on demand, social and online video. This campaign marks the first step into a new, long term brand platform that dramatises Tango’s dangerously potent flavour and will be brought to life by an integrated agency team comprised of VCCP, Girl&Bear (content creation studio), Infused (Britvic’s in-house social team), Whalar (content creators) Cirkle (PR), m/Six & Partners (Media) and Bloom (Visual Identity).