Collins is a comet moving effortlessly through branding, marketing, engagement, advertising, social media, and meaning making, giving new life, clarity, and purpose to them all. Prior to advertising, Marcus began his career in music and tech working at Apple and running digital strategy for Beyoncé. This book is a must-read for anyone looking to deepen their understanding of the catalytic power of culture as a force for growth and for good. To enable personalized advertising (like interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies.

Marcus Collins is an award-winning marketer and cultural translator who has worked for several top ad agencies. Mixing travel, in-depth interviews and abbreviated history lessons, For the Culture will bring the conversations that have been taking place in the margins, and centre them in an insightful and entertaining way. We source the finest materials from trusted suppliers, and our manufacturing facilities comply with rigorous standards to ensure ethical and sustainable practices. You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice.A must-have for any leader, marketer, or simply any person who wants to understand how culture impacts the world around us and how they can [create] impactful contributions to the tapestry of what shapes human connection. In For the Culture , Marcus Collins argues that the most powerful vehicle for influencing behaviour is true cultural engagement. Once the traditional STP tool has helped marketeer identify target congregation focus is to create communication that resonates with identified congregation or tribe.

They have demonstrated the multifaceted nature of hip-hop, foregrounding the political power that this genre has and its potential to help end anti-Black violence and racial oppression, and promote justice for all. After reading Collins' well-crafted gem, you will never go about marketing, advertising, or building communities quite the same way.Other than the ones mentioned here, you can have the hoodie custom manufactured in other colors as well.

SHINGAI Sunday 30 Jan, 11am: FOR THE BABIES Sunday 30 Jan, 12pm: HARRIET Sunday 30 Jan, 1pm: FOR THE MIND Sunday 30 Jan, 2. For the Culture convincingly proclaims that hip-hop is not just a cultural form, but a way of seeing, knowing, and being in the world. Essentially just something someone does to follow the trend and not necessarily something they would do if it wasn't popular.This outerwear itself is made from over-the-top quality fleece fabric with a soft feel and durability that will never disappoint. Each hoodie is aided with a kangaroo pocket, ribbed wrists and waist band, and our signature 3D embroidered logo on the right arm. This is a richly varied set of perspectives on the power of Hip-Hop to contribute to social justice movements around the world.

If you are a student or practitioner of marketing, this work is a generous gift from one of the leaders and best of our field.

Read more about the condition New without tags: A brand-new, unused and unworn item that is not in its original retail packaging or may be missing its original retail packaging materials (such as the original box or bag). Collins provides fascinating deep-dives into the power of cultural community and illustrates how we can use it to change minds and inspire action.